Segment creation at Hit, Visitor, Visit levels: The flexibility here is commendable. Drag and drop workspaces/ease of use: Ability to create custom reports by simply dragging and dropping dimension, metrics, segments etc makes it really intuitive and easy to create even the most complex reports. The speed at which data is extracted and reports are created is incredible. Speed to data extraction: Adobe wins hearts, literally, here. Reduced dependence on analytics teams: Since the product is very intuitive and easy to use, majority of our teams have been using it own their own. Running AB test experiments and comparing their performances have given more confidence to teams. Also, improved engagement by identifying most and least engaging features. Product: Improved funnels and eventually conversions to further improve margins. Marketing: we have consistently reduced are acquisition cost by effective channel reporting and managing our marketing mix. The speed of report loading could also be improved.Ĭomentarios: Overall experience with Adobe Analytics have been a game changing on many fronts: I would ideally want to organise my own segments for a easy and quick discovery.Īlso, i would love to have the options to do some color customization of panels, charts, etc. There is very little flexibility to do individual customization. The tool keeps improving to bring the latest functionalities and UI ease. This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all.
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Lista completa de Herramientas de marketing de atribuciónĬomentarios: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics. Lista completa de Herramientas de análisis de datos de marketing